Evaluation of Client Satisfaction: A Study on Roebuck Communications

Abstract

This report is mainly based on the evaluation of the satisfaction of the services of Roebuck Communications. This four-month internship program has given me the chance to learn new things that can enrich my experience and might help me in the future. This internship has given me the opportunity to have a better look to the ins and outs of a marketing 360 agency. While working in the “Client Service” department, I found it as the heart and soul of Roebuck Communications and all the other agencies consider it as well. Unlike the other marketing agencies, it is of the utmost importance for us to deliver the service in the shortest possible time keeping in mind the quality too. Dealing with clients can be very competitive and at the same time challenging as an agency deals with both Social Clients and Corporate Clients. Each of the clients possesses different and unique sets of complications when it comes to provide services. Over the years, Roebuck Communications has managed its ways in the finest possible manner and served the clients according to their needs. The real and most important fact for Roebuck Communications is to cope up with continuously changing environment and culture of digital marketplace. Roebuck Communications is using the fullest of the concept of digital marketplace and currently working on many big digital campaigns of their corporate clients. Clients such as Burger King, Sylhet Sixers, Uber, Save the Children and many others. It was found that the satisfaction of the clients of the agency was consistently high and such high level of customer satisfaction can be attributed to the organization’s integrated efforts to provide superior services it its clients.